Partner with Pawty

Pawty puts your brand in front of the most valuable pet audience there is: owners actively training their dog, opening the app several times a week.

The audience

Engaged dog and puppy owners, EU-first with global reach, in the highest-spending phase of dog ownership: the first 2 years.

The placement

A partner card in the in-app Marketplace: your logo, offer, promo code and link, shown natively, never as an interruption.

The tracking

Unique promo codes or affiliate links per partner, so every redemption is measurable on both sides. Monthly reporting.

Commercial models

Pick what fits: commission on tracked sales, a fixed fee per new customer, or a flat monthly placement once traffic is proven. Rates are agreed per partner. Launch special: the first partners get their card free for the first month.

Great first offers

What converts with dog owners, in order: percentage off the first order, free delivery, a free toy or treat sample with purchase, a free intro session for services, first month free for subscriptions.

How we handle links

Tapping a partner card opens the phone's real browser rather than a window inside Pawty. That matters commercially: the browser keeps your tracking cookie, so the sale is attributed to us correctly and you are not paying for traffic you cannot see. Merchant cards are served from our own content system, so an offer or a promo code can be swapped the same day without waiting for an app store release. Affiliate relationships are disclosed to users at the point of the link, as required.

Who is already in

Live in the Marketplace today: Fressnapf, Maxi Zoo, tails.com, Bella & Duke, Dogfy Diet, ChefPaw, Neakasa, ALZOO, PAJ GPS, PetSecur and Voghion, across food, gear, grooming and insurance. Coverage runs from single-country placements to 27 countries. See the full list

Get in early

Write to info@pawtyapp.com with subject "Partnership".

Press kit

The story

Pawty is a "Duolingo for dogs" developed in Slovenia by Matej Mesko, a dog owner who got tired of paywalled and guilt-driven training apps, alongside Nala, his cockapoo. He built the opposite: 99 skills taught in short daily sessions rated with paw prints, streaks that freeze instead of reset, behaviour guides whose core message is "this is normal", a care calendar, a food diary, and a worldwide activity leaderboard where every breed can win.

Fast facts

Free with a single banner advert. No subscription, no paywall. 99 skills, 32 behaviour guides, 9 puppy corner guides, 36 badges, a 12-week puppy plan and an 8-week adult plan. Positive reinforcement only, no aversive tools. Data hosted in the European Union, in Frankfurt. Developed in Slovenia, tested by Nala. Available on iPhone and Android.

Assets & contact

App icon: download PNG. Photos of Nala, screenshots, video and interviews: info@pawtyapp.com.