What a puppy actually costs in the first year

Money · 8 minute read

Most cost articles give you one big number and no working. This one shows the line items, so you can cross off what you do not need.

All figures are European retail, September 2026, in euros. Treat them as ranges rather than quotes. Slovenia and most of central Europe sit near the lower end. Germany, Austria and the Nordics sit near the top.

The short answer

Budget 1,200 to 2,600 EUR for year 1, on top of what you paid for the dog. A small dog eating supermarket food with no health problems lands near the bottom. A large dog on premium food with pet insurance and professional grooming lands near the top.

The number people underestimate is not food. It is veterinary care and grooming.

One-off costs, first month

Subtotal: 220 to 530 EUR.

Veterinary, first year

Subtotal: 420 to 1,120 EUR.

Ongoing, per month

Subtotal: 47 to 145 EUR per month, so 560 to 1,740 EUR for the year.

The two that catch people out

Grooming. If your dog has a coat that grows continuously, which covers poodles, cockapoos, bichons, shih tzus, schnauzers and many terriers, you need a professional groom every 6 to 10 weeks at 40 to 80 EUR. That is 260 to 690 EUR a year, forever. Nobody mentions this before you buy the puppy.

A short-coated dog costs close to nothing here.

Insurance. 12 to 45 EUR a month depending on breed and cover. Optional, and the maths is genuinely arguable. What is not arguable is that if you skip it, you need a savings buffer of at least 1,500 EUR, because one cruciate ligament operation can cost 1,500 to 3,500 EUR.

What you can skip

Where the money is well spent

  1. Food. The one recurring cost where the cheapest option is a false economy.
  2. A front-clip harness. Roughly 30 EUR that saves your shoulders for a decade.
  3. A long line. Roughly 20 EUR, and it is what makes recall training possible at all.
  4. Chews during teething. Cheaper than a skirting board.
  5. A vet you trust. Not the cheapest one within walking distance.

The honest summary

The purchase price of a dog is the smallest number in this article. If 1,200 EUR a year is comfortable and 2,600 EUR is not, choose a short-coated dog and put 100 EUR a month aside from month 1.

Training itself does not have to be a cost. That is the part we have made free.

Train it, do not just read about it

Every guide is in the app, alongside 99 training skills in 3-minute sessions, streaks that freeze instead of reset, and a care calendar. Free, without subscription or paywall.